| Impulse Purchases |
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Do you sell Pigs ears, Rawhide chews etc? Want to sell more? Place them within reach, very close to where your clients pay and clearly label them with a description & price. Use words like Gourmet, Delectable and Delicious or how about using a title 'For spoilt dogs only!' I tried this little experiment and watched sales of our Pigs ears almost double, simply because I put the word Gourmet in front of the product name. Now that you have your signage to sell, please don’t present them in cut up syringe boxes with a piece of paper stuck over the label please! Surely you can find something presentable for a reasonable price? How can you put a sign on your pigs ears that says ‘For spoilt dogs only’, then present them in an old vaccine container or syringe box? If it’s for spoilt dogs I want to see them presented in a flash container to make me believe you. Don’t have too many items on the counter for sale however as it can look like a cluttered mess. This means other clutter like business cards, both yours and every other business that wants to use your counter to display their cards. Unless they make you a lot of money or pay for the advertising space, don’t waste your impulse buying area putting them in prime position. You can get some really great business card holders now that fix to the wall and will still be very accessible for your staff and clients. The reception desk is for selling, keep it clean with impressive storage containers holding your well signed items for sale and watch profits soar!
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