| Vaccination Record Cards |
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Vaccination cards are essential for the client to have a record of their pet’s vaccinations etc and are needed if they use a kennel or cattery. It is for this reason that we must supply these cards BUT I don’t believe they have to be a financial burden on the practice, you can make them work for you. Most clients put their record cards in the house ‘somewhere safe’ and never look at them again or lose them altogether. They are a substantial investment for the practice and it’s important you make them work for you. The old style folded vaccination card is outdated and does little for the practice. What are even worse are the plastic sleeves that only add to the cost of these cards. ‘Somewhere safe’ in the pet owner’s house under a pile of records is a vaccination record card in mint condition, thanks to the plastic sleeve! Save yourself some money and don’t buy these! I have designed a new card to address some issues (go to the Vaccination Reminder Card button in the stationery section to have a look). This card is postcard size and has a small magnet on the back to encourage clients to pop it onto their fridge or filing cabinet instead of on the dining room table so it can get thrown away with the newspaper and junk mail. Use these cards to promote your additional services on the rear. Don’t waste precious space listing all of the diseases vaccinations protect against. Who on earth reads these and if somebody did, did they understand it? Let’s have a look at some wording on a card I have seen recently: ‘Affected cats are unhealthy due to bone marrow suppression, tumour development or increased susceptibility to infectious disease’. I can hear the client saying ‘What the?’ with a frown. Who has this card been written for? Certainly not the average pet owner that’s for sure. Don’t put this type of information on your card because that’s what everyone else is doing and it’s what you’ve always done. Be creative and be realistic about what works. If the practices in your area ZIG make sure you ZAG to get noticed. As you may have heard before ‘The definition of insanity is doing the same thing over and over but expecting a different outcome’. Does this sound like you? I understand there are some die hard fans who hate change but maybe reading this article will plant the seed of change? Come on, those old cards sailed out with the ark, time for fresh approach. |
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