Sambo Veterinary Books & Vet Stationery Printing

Is your reading material helping to sell your practice? While I don’t agree with long waiting times, there are situations where clients arrive early or may choose to wait for their pets blood results etc so why not give them something to look at that will sell the practice?

Magazines need to be replaced every week/month and a wide range of magazines need to be on display to cater to everyone’s taste. This is not only costly but works well to advertise everyone else’s business except your own!

Why not get together a practice profile magazine? This will help clients get to know staff, your other services, your policies, emergency information and the list goes on. On one of our client questionnaires I once asked ‘Did you know that we offer grooming?’, ‘Did you know that we have a cattery?’. I did this for two reasons: 1. It was a good opportunity to inform our clients we offered these services and 2. To see how many clients already knew about these additional services.

It was eye opening to receive the results; more than 70% of clients did not know that we offered these additional services. How can we sell these services to the public if we can’t sell them to existing clients? Here are a few suggestions of what you can put in your practice magazine.

1. Staff details, education, likes, dislikes, duties at the practice, own pets etc

2. The story behind any clinic pets – how they came to the practice

3. Your opening times and emergency contact

4. Additional services – grooming, cattery, puppy school, weight loss clinics etc

5. Basic health information

6. Emergency information and first aid tips

7. Loyalty programmes

8. Practice promotions, information evenings etc

9. Policies ie: arriving for appointment times, surgery times etc

The sky is the limit! Stop selling everyone’s business except your own and put together a practice profile book. We can even help you put one together. Prices are dependant on how many pages you need so ask us for a quote.

Alternatively, we can supply you with the artwork to print one out on your printer at the practice. There are many binding options for the pages you print at your local print shop. Design prices are just $20 per page.